Sometimes the word disturbance has a negative connotation. I don’t believe that digital marketing is disrupted by modern technology, but made even better by it.
Marketers who adapt and adopt new technology can personalize, engage, and connect with their prospects and customers. More important means. Holidays and explosives are moving away from us as systems better target and predict consumer and business behavior.
The question, of course, is whether this will happen in time. Digital is such a profitable channel that bad practices abuse consumers’ privacy and block them from advertising, whether or not they are in the decision-making phase. Hopefully, the regulatory conditions aren’t overreacting, and companies can minimize abuse independently. However, I am not optimistic that this will happen.
These new technologies should, above all bring more connection to the world. Multiple touchpoints, which means the internet giants will no longer have as much control over consumer data. More importantly, it will help marketers create more comprehensive and targeted campaigns in the future.
Spiralytics has put together this exceptional infographic, A New Technology Disrupting Digital Marketing, detailing 8 technologies that accelerate our efforts. And change the digital marketing landscape.
1 – Big Data
Cloud technology has opened doors for businesses large and small to collect vast amounts of customer data, partly giving way to big data. Companies today know more about customers than ever before, helping them create targeted and personalized ads with precision. Marketing decisions and forecasts. This will unleash the creativity of our industry.
2 – Machine Learning
Intelligent audience segmentation and analysis can run and test millions of data points to help marketers tailor and optimize their campaigns in real-time.
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3 – ChatBots
Chatbots are a relatively inexpensive and flexible way to improve customer service for brands because they can quickly give data-related responses and take requests. It can easily be integrated into any website, app, or social media platform and collect information for use in marketing strategies.
4 – Voice Search
Voice software is used more than ever for search, comprising almost 1/3 of the 3.5 billion searches made on Google daily.
5 – Virtual Reality and Augmented Reality
AR and VR deliver a visceral customer experience to try before you buy, allowing them to explore a product, engage with the brand and buy at the same time – even in taking them through a range of senses and emotions.
6 – Internet-of-Things (IoT) and Wearables
The increase in the number of connected devices will produce a set of related objects that marketers can use to gain insight into consumers, including their tastes and their preferences.
7 – Blockchain
Marketers can use blockchain to track and retain internet users in advertisements. 19659016] Beacons – led the proximity marketing technology market, accounting for 65% of the market, beating WiFi and NFC. Around 14.5 million beacons were used in 2017 and could reach the 400 million units planned by 2020.
8 – 5G Technology
More spectrum segments, more significant carrier aggregation, and 5G’s beamforming and tracking capabilities can dramatically improve throughput and efficiency and provide connectivity up to 100 times faster than 4G with a latency factor of 5G.
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