Small business owners today are more than ever forced to compete in new ways.
Here are 5 practical tips that most new small business owners should get started with right away.
1. Create a website
Creating a website is not a luxury, it is an essential investment for any business regardless of its size.
At dev corp, we offer website formulas (showcase and e-commerce) for startups and SMEs according to their needs and budgets.
There are also a ton of platforms to build a website on your own, including Shopify, PageCloud, Wix, and so many. Do research and decide which is the right choice for your industry and the type of content strategy you want to deploy.
No excuses! If you don’t or can have the time to create your own website, get help from our experts who can quickly guide you and create the site for you in no time.
Checklist before launching your website:
- Create a logo for your company. You can find free online tools like Canva or Squarespace. If you don’t want to create one yourself, try freelancer online marketplaces like Fiverr or 99Designs that can create it for you.
- Use pictures. Image rich websites help you show off your work rather than just talking about it.
- Spend a day or two gathering all of this content before asking for help. This will make the process quicker, easier and cheaper.
2. Be present on Google
Sign up for Google My Business. It’s easier than you might think, but it will take time, patience, and work.
Another way to be found on Google is to have great content on your website. Writing blog posts and articles (like this one) will put your content forward to your prospects.
The more you create quality content and the more you develop an engaged audience that shares that content, the better you will be perceived and ranked by Google.
Checklist to get started with Google:
- Make sure your address is correct while paying attention to the smallest details
- Check that your opening hours are correct
- Make sure your business is listed in the correct category
- Add attractive photos
3. Generate reviews on Google
Now that you have your Google My Business listing from the step above, it’s time to build your credibility online. This is not only good for your Google ranking but also provides more credibility in the minds of customers who come to your page.
Checklist to start generating reviews on Google:
- On each invoice, insert a link to your Google My Business page, to encourage interaction.
- Offer customers a discount on their future project if they give you a review
- Respond to reviews you already have.
3. Use social networks to grow
Facebook and Instagram, for example, are more than just social channels; this is where many people find everything they need, from local restaurant recommendations to product reviews.
Use social media as a place to share your knowledge. Present your business experiences through the prism of your customers and support your local community.
Pro tip: don’t hesitate to share your knowledge. For example, if you are building pergolas, share tips that you use, new tools that you have found, etc.
Checklist to configure your Facebook Business page:
- Choose the best category
- Name your page with the legal name of your company
- Set up your About section explaining who you are and what makes you special
- Add a profile photo (this is very important as it makes you look professional)
- Add a “Contact Us” button so that potential customers can easily contact you
- Link your Facebook page to your website anywhere you can
- Offer customers a discount on their future project if they give you a review on Facebook
5. Invest in the right tools
There are many tools that can help you improve your business and better organize your work.
Here are five other useful tools to check out:
- Evernote: This is a web and mobile app, useful for helping you keep track of all your notes and also capture ideas for content that you can add to your website later. And there is a free version that probably meets most of your needs.
- Trello: Helps you better organize and share your tasks and schedules with your collaborators.
- Grammarly: If you’re targeting English-speaking customers, this free plugin will allow you to check your grammar, instantly eliminate grammatical errors, and improve your writing style.
- Canva: This is a tool that will make it easier for you to create visuals for your website and social networks.
- Sendinblue: Will allow you to send personalized mailing campaigns, and automate your campaigns using previously established scenarios.
And of course, Devcorp can support you in your digitalization and offers you a free consultation to guide you in your strategic choices in relation to digital transformation.
Bonus tip: experiment, experiment, experiment.
We said 5, but here’s one final tip: Allow time to experiment with new tips and tools. Change is often the only constant in the new business environment.
Spending time intentionally thinking outside the box can help you improve your business and move forward.