Video marketing strategy is an effective strategy that every business should consider. It’s a great form of sales improvement and brand recognition, and 93% of marketers suggest it’s an important part of marketing strategy.
Some marketers are reluctant to create video ads because, in their experience, investing in video ads has not helped them achieve their marketing goals. That said, researching and creating effective video advertising that aligns with a business’s marketing goals is imperative. Here are 8 tips and tricks to help you create impactful video advertising as your business enters 2022.
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Tips and tricks for great video advertising in 2022
Making effective video advertising is relatively difficult, especially if you are a beginner. Here are some tips for creating transparent video ads –
# 1 Make the first few seconds catchy
Unlike other forms of advertising, video ads have very little time to peak. They need to grab users’ attention immediately – if they don’t, users will ignore them. After all, the average attention span of an individual consumer has become similar to that of a goldfish, so focusing on the first few seconds of the video is important to make it catchy and impressive. A great way to do this is to create a captivating crochet hook. Here are some ways to attract potential customers during the first few seconds of a video ad:
- Raise a problem and propose a solution.
- Surprise viewers.
- Start with an intriguing question.
- Tell.
With the help of an Ad Maker, you can unleash your creativity and create video ads that are both persuasive and effective.
# 2 Highlight the strengths of your brand
Viewers will only see your video ad if they’re interested in your brand. It is therefore essential to present the video to highlight the strengths of your brand. Here’s how –
- Describe a unique image of your brand to distinguish it from the crowd.
- Focus on achievements and successes.
- Showcase positive customer testimonials and comments.
The effectiveness of a video ad will depend on the strengths of your business, as people are drawn to the brand, not the products.
# 3 The length is flexible, but keep it short and soft
Marketers have the freedom to tell an in-depth story but face the challenge of keeping the story between 90 and 120 seconds. A short, crisp video ad is more successful if it can highlight its purpose as soon as possible instead of a few minutes, during which a viewer can just jump in. Therefore, we recommend that you keep your ads concise and serve results-oriented video ads through Ad Maker.
# 4 Personalize your videos
Many people believe that there is no difference between traditional ads and digital video ads. But this is not the case. Maybe the TV commercials are largely targeted. The number of viewers on a particular TV show is usually large, but you won’t see the same focus of features on psychography and behavior.
In the case of online video advertising, you can get granular in your targeting approach. It understands age, location, and gender and delves deep into interests and passion. Therefore, you can customize the video ads to target the ads to a specific group of people. Cadbury has made customer personalization one of the fundamental strategies of its marketing campaigns. One example is Cadbury’s personalized gift packs with the recipient’s name written on it.
# 5 Add humor
Using humor is an effective way to grab someone’s attention, which makes them an important part of video advertising. Some marketers believe that humor shouldn’t be used in business videos because they are unprofessional. However, this prospect is now outdated. A McDonald’s video ad talks about finance in a warm and inclusive way that has garnered immense popularity in the UK.
You can use Ad Builder to create humorous marketing video ads that generate massive results.
Also Read : Benefits of Video Marketing for Your Business
# 6 Tell a story
The key to a successful video ad is the art of storytelling. 71% of businesses believe high-profile ads contain stories, according to a survey.
This means that video ads are effective when they have storylines that evoke memories in the viewer’s heart from start to finish. Other ways to make them more appealing are to make them understandable and edit them well. So, let your imaginative wings tell the magical story that leaves a lasting impression on the emotions of the viewer.
# 7 Give an element of surprise
Nowadays, advertisements have become predictable. Feel like you’ve seen enough cliché ads with a jewelry store that features a newly married couple or a grocery store that shows a mother putting cheap items in her shopping cart? Ads like this don’t leave a lasting impression on viewers – allowing you to create video ads that have the potential to break the mold. To give your ad an element of surprise, think outside the box.
# 8 Use a call to action (CTA)
Finally, don’t forget to include a CTA that encourages your viewers to take the desired action, like clicking a button or browsing your website. Focusing on the CTA takes your viewers to the next step in the sales funnel process, towards making a sale. You can:
- Put a punchy text-based CTA at the end.
- Create an action-oriented chart.
- Or get someone influential to say CTA.
The positioning of the CTA is entirely up to your needs and preferences, whether in pre-roll, mid-roll, or final position.
Key to take away
Are you intimidated by video ads? Do not worry. It is not as difficult a task as it may seem! Take note of all these tips and tricks for creating a compelling and engaging video ad. Whether your end goal is to build brand awareness or generate sales, consider video ads to be an effective marketing strategy when embarking on your business trip in 2022.
