There is no doubt that Google can be a great ally of a business when it comes to digital marketing. In fact, the biggest one! But how to achieve success in your digital marketing strategy using this tool? How can your company stand out from the competition, expand its lead base, and effectively sell more?
Google offers many tools that provide excellent support for digital marketing. And you need to take advantage of it, using its advantages. Google My Business is one of them. But do you know what Google My Business is? Do you know how to use it in favor of your company? Do you know what its advantages are? That’s what we answer, in this article is prepared especially for you, an entrepreneur, who wants to stand out on Google and sell more and more!
What is Google My Business?
Google My Business is a Google tool available since 2014, which aims to help you give visibility to your business, placing it on the first page of search engine results (SERP). Thus increasing your sales potential and positively influencing results.
Also known as Google My Business (its original name), it is a free Google resource specifically for promoting businesses. You or your digital marketing agency will use it to enter information about your business in the search engine so that it is displayed when the internet user searches for a related keyword.
The benefits of Google My Business
The main and sovereign advantage, of course, is to give visibility to your company. Every time a search is performed by an internet user, Google‘s algorithm identifies the subject and presents related places that are close to where the consumer is. The results of this search depend on the relevance of your business to the internet user’s search, the distance between your business and him, and the popularity of the business itself.
In addition, you will be able to present your company‘s location, show your complete profile, offer a tour of the store, index branch addresses and opening hours, display company and product photos, and even add links to your social networks. Best of all, all this without paying Google a dime!
Also Read : How to Optimize Your Google My Business Listing
How to get the most out of Google My Business?
Your business can appear on Google My Business in three different ways: by the type of your business, by the type of business and the place where it is installed, and by the name of your business. The great thing is that you can interact with your customers. According to Google itself, companies that make photos available in the tool have 42% more requests and 35% more clicks than those that don’t use this feature.
Another way to take advantage of all the possibilities of Google My Business is to understand the reach of your company through internet searches. You will be able to know where they are and what they want, for example. And more: it is possible to know how many people called from the number registered in the tool through a monthly report with relevant data that you will also receive free of charge.
Talk to your digital marketing agency and explore all the advantages and possibilities that Google My Business offers for free to your company, and stand out in the search engine, generating leads, promoting your business, and, of course, selling much more.