As any savvy inbound marketer knows, blogging is an essential tool in getting the right visitors to your website. If you’ve been blogging for a while, you might have started playing around with the idea of guest blogging as well.
And if you’ve hesitated with that idea, we’re here to let you know: you absolutely should.
What is the guest blog?
Guest posts, also known as guest posting, is the act of writing content for another company’s website. Typically, guest bloggers write for similar blogs within their industry to:
- Attract traffic to their website
- Boost their domain authority by using external links to high authority domains
- Increase the credibility and awareness of their brand, and
- Build relationships with peers in their industry.
Almost always, guest blogging provides mutual benefits to both the guest blogger and the domain hosting the guest content. In other words, guest blogging is a 2 way street. So, when you decide to take the guest blogging train, you should also consider posting guest blogger posts on your own website.
Also Read: The Ultimate Guide to Guest Blogging
Why are guest blogs important to your business?
Guest blogs offer a number of benefits for any business. By sharing your content on other companies’ websites, you can establish yourself as an domain authority figure in your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience. .
Plus, featuring guest posts on your own blog will help you deliver new perspectives and content to your audience. We’re all guilty of falling victim to a routine and getting bored of the same old stuff, so presenting guest posts is a great way to keep readers engaged – not to mention the promotional content boost that occurs when your Guest bloggers share their blogs with their personal networks.
Some blogs, like OpenView, source most of their content from other leaders in their industry. Even if you don’t have the resources to stick to a robust guest bloggers can help you bring new content to your readers without too much extra time and effort on your team.
How do guest blogs impact SEO?
The short answer is: as long as you are careful and mindful about creating high-value guest blogs for legitimate websites, guest blogs can be a great tool for building your domain authority and moving up SEO rankings.
It’s understandable, however, why many have questioned whether or not guest blogging would hurt their business. With the risk of ‘spam bloggers’ trying to bribe blog owners to post shoddy content for their own link building and SEO benefit, many marketers have decided to go for it. oppose it completely.
Ultimately, developing an SEO(Search Engine Optimization)-boosting guest blogging strategy comes down to delivering authentic, useful, and relevant content to educate readers, not shoddy content used as just a container of links to your website.
If you would like to publish a guest article on our site, contact us here