In recent years, digital marketing and e-commerce have been essential for developing a business . With the expansion of the internet, new marketing and communication methods have emerged to allow companies to sustain their activity. Among them, automated marketing campaigns are an excellent digital strategy. Here are the key benefits of marketing automation.
A great time saver
The first objective of a business is to attract prospects and turn them into customers. With marketing automation tools, you will be able to simplify all key operations. Ideally provided by a Marketing Cloud Consultant, these tools are useful in eliminating repetitive and tedious tasks.
By automating your business infrastructure, you will be able to perform certain tasks without human intervention. So you can devote yourself to more creative tasks or concerns that really require a human presence.
Choosing a marketing solution similar to Salesforce Marketing Cloud will allow you to ensure that your inbound marketing strategy is working on the right people. Indeed, the success of your campaign requires the acquisition of reliable and qualified data. With a good tool, you can set up different forms to collect data from Internet users interested in what you offer.
In addition, as part of a marketing campaign, the chosen tool can help you perform the automatic segmentation of your database. When, for example, you indicate that a purchase qualifies for a promotional offer, the lead who makes a purchase will be automatically added to the segment created for this purpose.
Apart from optimizing workflow, automation helps to reduce costs while optimizing traffic. It also helps manage advertising pressure by deciding when and how often to send.
Productivity and Efficiency gains for your teams
The sales department and the marketing department can work together. Indeed, some automation tools can be integrated directly into CRM. Thus, you will be able to better manage the sales funnel and maximize returns on investments.
After obtaining leads, you have to manage them by assigning a score and prioritizing them. These operations are impossible to do manually and require the use of a Marketing Cloud Consultant. This will offer you the ideal digital marketing software to reduce the lead-to-customer conversion time. On this basis, the work team will be able to better script the allocation of points and define the customers who are ready to be contacted.
Calling on a communications consultant is particularly interesting in the B2c business. Indeed, the professional can provide you with personalized support so that you can reach your goal. It will take into account your budget, your field of activity as well as your objectives to offer you the best automation strategy.
Automation promotes the optimization of the customer experience thanks to a perfect knowledge of the behavior of prospects. It will now be possible to send flyers, newsletters, and other content while fully respecting the preferences of leads. As more and more people are using the web to buy or sell, implementing automation can significantly increase revenue. It will be enough to take care of the product marketing as well as the interactions with the prospects in order to effectively meet their needs.