What are The Best Strategies for Guest Posting?

We mentioned in a previous article the importance of developing a “blog” section on your e-commerce site. The reason? Create high added value content with multiple benefits: increase in notoriety, better referencing on search engines, help with purchasing, animation of the community on social networks with relevant content, etc. as well as you become a player considered by search engines as an expert in your sector, retain your existing customers and attract new potential customers.

To go further, there is the “Guest Posting” which consists of collaborating with other influential bloggers in the same field to create interactions. These will be identified both by customers and potential prospects but also by search engines. You thus strengthen your positioning as a benchmark player in your market.

How to develop a guest post strategy? We give you all the tips!

1. Determine Your Goals!

Defining your objectives is essential because it is according to them that you will know which blogs to target. There are generally three:

Position yourself as an authority in your market: by intervening as a guest on a blog, or conversely by bringing in influential bloggers from your sector on yours, you appear as the undisputed expert.

Create traffic to your website: appearing as a reference on blogs specializing in your sector, or even be recommended by them, will allow you to create traffic to your site. It is a strategy that can be deployed especially at the time of the release of a new range of products.

Build Backlinks: this strategy consists of integrating links pointing to your site on referring blogs in your domain to improve your SEO and be well referenced by Google. Find all our tips for a well-formatted SEO blog here!
For the first two objectives, you will instead turn to blogs that are very engaged with their community. For the third, focus on domain name blogs related to your market to help SEO work.

2. How do I find Guest Blogs?

How do I find Guest Blogs?

To find blogs on your topic, Google is your best friend! By typing the keywords of your domain associated with the word “blog”, you will discover the most influential blogs in your market. Here are four criteria to consider when choosing guest blogs:

They should be focused on your area/market.
Their audience must be interested in the field/market in question.
They attract readers, their content is shared, and create engagement.
Their owners must be active on social networks to promote content.

To propose a collaboration to their owner, simply go to the “about” or “contact” section for each blog selected!

You can also research the sites targeted by your competitors. This will give you a good indication of the platforms to use in turn, especially for the creation of backlinks. To find them, use the Open Site Explorer tool or do a search on Google. Type in the search bar the domain name of your competitor followed by the extension (.com, .in, etc.). This should reveal the sites a competitor has written for.

3. How to Submit a Guest Article?

Blog owners receive a lot of solicitations from advertisers and do not always respond favorably to their requests. To put the odds on your side, personalize your message as much as possible to show that you have read the blog, appreciated the personality of its owner, and that share his vision and values.

The notion of timing is also very important and can tip the choice of a blogger in your favor. You can enjoy specific moments like:

When a blog mentions you in one of its posts or on social networks (Twitter, Facebook, Instagram, etc.).
When a blog lists your business or product in one of its posts.
When a blog specifically announces that it is looking for guest posts.
When a blog posts a guest post or backlink.

When you have applied all this and you have acquired your guest posts and backlinks: share them with your community in such a way that you too can promote the bloggers with whom you collaborate, create traffic on their site, and secure your place even more expert in your sector.

If you are interested in guest blogging strategies and would like to write for our blog, please do not hesitate to contact us!

Leave a Reply

Your email address will not be published. Required fields are marked *