The global Covid-19 pandemic has changed our consumption patterns. If e-commerce was already on the rise, it has experienced a spectacular acceleration over the past two years. The trend should not weaken in 2022, quite the contrary. However, while more and more consumers are going to shop online, the way they consume has changed.
Top 11 E-commerce Trends in 2022
#1. Loyalty of e-commerce customers
Online sales figures jumped in mid-2020, with almost a million additional customers. The challenge in 2022 will be to retain and retain these new customers through targeted actions, in particular through personalization!
#2. Personalization of the customer experience
According to a recent survey, customer personalization remains an undervalued marketing strategy in e-commerce. Only 34% include it in their marketing budget. However, more than half of e-merchants who have focused on personalization have seen their ROI (return on investment) multiplied by three!
The most ROI-generating tactics are personalized messaging, using a mobile app, personalizing website content, and product recommendation.
#3. The express delivery system
An effective e-commerce logistics strategy will be essential. After certain hazards due to the closure of warehouses, thousands of e-commerces were unable to ship their orders the previous year, resulting in the anger of customers. You will therefore need to secure the services of several delivery service providers to compensate for these closures.
In addition, speed remains an essential element in their purchasing decision for 76% of customers. As for the shipping costs offered, they always have a high conversion rate. This is why it is important to take care of the delivery of your products.
#4. The local e-commerce boom in 2022
If the local trade was already acclaimed by the French, the crisis will have accentuated the trend there again. Marketplaces make it possible to highlight local producers and promote short circuits, local businesses have therefore invested in these marketplaces.
They have thus seen their turnover increase by almost 50% in 2020.
#5. Omnichannel becomes the norm in 2022
Although reluctant at the start of the pandemic, consumers have had no choice but to buy online, especially since the successive closures of so-called “non-essential” businesses. The craze for e-commerce purchases and click & collect should continue this year.
However, 46% of consumers prefer to buy in store when possible. In 2022, you will therefore have to be present on all distribution channels, both physical and digital.
#6. Changing consumption patterns
In 2022, luxury goods and travel will see their sales decline further. The pandemic and telework have reshaped consumption patterns. Today, online purchases of health and wellness products, consumer goods, but also indoor clothing and sportswear categories compete for the top of the market.
#7. The rise of m-commerce in 2022
In a few years, purchases on mobile have largely supplanted the desktop and studies predict that in 2022, 72.9% of sales will be made directly via the telephone. Another interesting fact is that the conversion rate on smartphones is twice as high as on computers.
It is therefore essential to refine your m-commerce strategy!
#8. The jump in the second-hand market
Also called re-commerce, the second-hand market has seen its numbers skyrocket in 2021 and is expected to grow by 42% in 2022. Consumers today are looking to buy “responsibly” and this therefore means goods second hand !
#9. Voice search
Although the enthusiasm for voice assistants has not been as great as expected, consumers are still 27% using voice search. They are also 43% of owners of voice assistants to use them to make their purchase online, which is not negligible.
So, consider optimizing your editorial content for voice search.
#10. Social selling in 2022
A study has shown that an e-commerce store that refines its online presence on social networks achieves 32% more sales than a store that does not have social media. Ratings and comments from Internet users remain a guarantee of trust for the majority of e-customers.
In 2022, social selling , i.e. direct selling via social networks, will not only reduce your purchase tunnel, but increase your sales.
#11. Ethical and sustainable e-commerce
Ethics and ecology are at the heart of consumer concerns. Today they even go so far as to boycott brands that do not share these values. 73% of people plan to favor brands that have invested in helping people in difficulty during the pandemic.
E-commerce sites that have implemented a sustainable and responsible practice will be the big winners of 2022.
Online shopping will continue to improve, so get ready with these 11 e-commerce trends for 2022 and get your sales off the ground! Refine your marketing strategy and optimize your content with professional web editors !