When you want to promote your business on the web, it is essential to adopt the best strategy. Some will sell you the merits of SEO, while others will tell you about Google Ads. It is not always easy to see between these two solutions and know the most relevant and most effective business.
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Become an SEO pro
SEO or natural referencing is often portrayed as an essential but tedious step in a business’s growth. But is this the case?
The key stages of SEO
Any strategy has complementary stages to each other. SEO is no exception to this rule.
- The site’s technical aspect: a poorly structured site full of technical faults will undoubtedly have more difficulty positioning itself correctly than a technically flawless site. It is therefore essential to work on this point.
- Editorial content: a site, therefore, the content is poor will not be able to go up with difficulty on the desired requests. Indeed, the choice of keywords on which you want to position yourself is essential. Likewise, the number of articles, the quality of the writing, the length of the articles, and the content’s relevance are all points that must be worked on.
- Netlinking strategy: the last essential step in natural referencing, net linking. Be careful not to focus only on the number of links pointing to your site but also, and above all, on the quality of your links. Also, don’t forget that your internal networking plays a role in this strategy.
Why choose natural referencing?
SEO remains the best option for companies who do not want to invest a large budget for their SEO. Indeed, except if you opt for a delegation of your articles’ writing or for the purchase of links (normally prohibited by Google but still very widespread!), SEO will not cost you anything. With natural referencing and at the cost of a little patience, you will get good results.
Also Read: What is a Backlink? How to Get More Backlinks?
Understand everything about Google Ads
Another alternative strategy to SEO: the purchase of position via Google Ads.
Google Ads
The principle is simple: you pay for Google to highlight you on certain keywords that you have defined. The price varies considerably depending on the competition and the demand for the chosen keyword. This way, each time your keyword is typed in by someone on Google, your site will appear in the first line before the natural results, even if the latter have done their SEO well.
Why choose Google Ads?
This is undoubtedly the strategy to adopt if you want to obtain a quick result. It will still be necessary to keep in mind that a certain budget will have to be foreseen. It will therefore be necessary to choose the keywords on which you want to position yourself. This is a solution that sometimes requires working with an agency specializing in Google Ads to put the odds in your favor.
Do you really have to choose between SEO and Google Ads?
We often like to make choices, but it is better not to put your eggs in the same basket in terms of SEO. We have seen previously that SEO was an effective long-term but inexpensive strategy while Google Ads, on the other hand, allows rapid results but which will cost you more.
The best strategy is, therefore, surely to combine the two for optimal and complete referencing.
