Do you want to do guest blogging to improve your SEO?
In this guide I am going to give you some of the most important keys if we want to appear on other reputable websites.
Good guest posting or guest blogging is one of the fundamental keys to making ourselves known to other online audiences, generating traffic to our site and, above all, to continue growing.
This is not a generic guide on guest blogging, here we will talk about:
- How to organize yourself to always be ahead of other blogs.
- What techniques to use to attract attention through your posts.
- How to get the most out of appearing with a guest post on another website.
- It is focused and designed to get SEO juice out of it.
Being able to enter as a guest blogger on other websites and networking with other people in the community should be two of the main tasks of every successful blogger. Still, I must admit, they were the two most complicated tasks to execute since I’ve been in the world of Blogs.
That is also why I need to create this post, to demonstrate its importance and to continue reaffirming the impact it can have on the growth of our web traffic.
Let’s start with the post!
And before you really start, you need to understand two key concepts:
- On the one hand, the definition of guest posting.
- On the other hand, the importance of SEO within this guest post strategy.
Table of Contents
What is Guest Posting or Guest Posting?
Guest posting or blogging is the action of collaborating on another website by writing content.
This brings with it many benefits:
- Redirect traffic to our website.
- Generate new interactions with different and new users.
- Make ourselves known to other audiences that may be even larger than ours.
- Possibility of getting backlinks.
- Generate strategic alliances that continue to be profitable over time with other bloggers.
Later we will explain in more detail all its advantages.
The definition of guest posting that best fits reality is:
“The participation of an author in a blog other than him” and is one of the most common practices within Inbound Marketing strategies.
In other words, guest posting is an essential tool for content marketing.
Advantages of making a guest post on another blog
Now yes, I will explain in more detail the advantages of guest blogging.
1. New audiences
The main benefit of doing a guest post is the ability to reach new audiences or audiences.
If you are just starting out with your blog and you have the opportunity to appear on blogs that are older, have more visits and have a higher reputation, you should take advantage of it!
For example, one of the guest posts that I have made on the Doppler Email Marketing blog has made me known to the members of their community and has made me get some subscribers , several followers on social networks and several visits to my personal blog.
2. You create connections and collaborations
It is not only important to create a community, but also to create valuable connections that help distribute your content. Whether on the web or on social networks, having people online who commented on your content is always going to be a good sign.
If we get together with other bloggers who are in similar situations to ours, it can be very beneficial for both parties.
That is also why marketing experts are bored with the term “quality content” , because if you create this type of content, more doors will open for you than you expected.
Including the doors of collaboration.
3. Indirect Networking
Indirectly, thanks to your guest post, you can do networking .
Networking, for any entrepreneur, is a tool with enormous potential. It allows us to create bonds with new people and that opens up a new world of possibilities.
4. New leads or subscribers
If your content is good enough and generates interest, surely thanks to your guest post on another blog you will get new leads and/or subscribers to your website.
For me, a lead is an indirect way of saying “I bet on your website and I’m interested” and that’s why I consider it one of the biggest benefits.
5. Grow your personal brand reputation
Do you know what a personal brand is and how to create it?
If you already know what personal branding implies, you will have realized that the more you appear on other blogs or podcasts as a guest, the more people will know you, the more people will be interested in your brand and what you do.
Guest Blogging in SEO: What is its value?
Now that we know everything that involves writing an article for another blog and that we have already learned about several of the benefits of this strategy, let’s move on to one of the greatest rewards that a guest post can have: improving the SEO of your website.
It is very common for authors invited to collaborate on a blog to leave links to their own website in order to add a new reference domain that helps them grow in their organic positioning.
Why is this happening?
Because links , to this day (2020) remain a key ranking factor (even if Google wants to deny it).
Am I okay with link building being such a big factor? No, but they are a reality. Many websites have been positioned thanks to link building strategies and do not have the content that the user needs.
However, and although it may not seem like something “legitimate” to me, today’s link building strategies are necessary. And they are one of the keys to SEO. It hurts to who it hurts.
Complete SEO Guest Blogging Strategy
Now I am going to describe the entire process that I go through to get sites where I can write SEO and digital marketing articles.
Select your candidates
I love creating excel templates and this is a perfect case to do it.
Thanks to working on a document of this type, you can specify which are the blogs in which you would be most interested in having a guest post.
We create the document and determine:
- Blog URL: The URL by which you access the author’s website.
- Author’s mail: You can get it both on their website, or on one of their social networks. You can also order it directly. It is preferable to have the data even though most websites have a contact tab.
- Name of the author or the company that runs the blog.
- Author’s social networks : Preferably over Twitter, Facebook and Linkedin. (Optional)
How to find blogs that allow guest posts?
To search for blogs that offer guest posting opportunities, we go to the Google search engine and write:
The keyword of your niche or category + collaborate on the blog
The keyword of your niche or category + be part of the blog
The keyword of your niche or category + guest post blogs
The keyword of your niche or category + upload article
Advanced Guest Post Search Queries
write for us “marketing”
write for us “software”
write for us “finance”
write for us “Tech News”
write for us “Business”
write for us “Technology”
write for us “Gadgets”
write for us “SEO”
write for us “Digital Marketing”
write for us “Tech Blog”
write for us “apps”
write for us “android”
write for us “iOS”
“Submit a guest post”
“Submit a Guest Post” Digital Marketing
SEO “submit a guest post”
Web development “send a guest post”
Softwares “Send a guest post”
“Send guest post” Comments
Laptop “send guest post”
“Send guest post” Tech
guest post
guest blogging sites
guest blogs
list of guest posting sites
guest bloggers wanted
guest blog post
top guest posting sites
guest posting sites
guest posting blog list
guest bloging sites
list of guest blogging sites
buy guest posts
guest blogging opportunities
Technology
Technology “write for us”
Technology intitle: “write for me”
Technology title: “contribute to”
Technology title: “submit” + inurl: blog
Technology intitle: “write for us”
Technology write for us
Tech write for us
Technology “submit a guest post”
Inurl Technology: / guest-post /
Technology “guest post”
Technology “guest post”
Technology “accept guest posts”
Technology “guidelines for guest posts”
Tech “guest column”
Technology “guest posting opportunities”
Technology “this is a guest post from”
Technology “contributing writer”
Technology “wants to write”
Technology “submit blog post”
Technology “contribute to our site”
Technology “guest column”
Tech “guest author”
Technology “become a partner”
inpostauthor: guest Technology
inpostauthor: Technology “guest blog”
inpostauthor: Technology “guest post”
Technology “guest article”
Technology “submit content”
Technology “submit your content”
Technology “submit post”
Technology “This post was written by”
Technology “guest post courtesy of”
Technology “guest posting guidelines”
Technology “suggests a post”
Tech “submit an article”
Technology “partner guidelines”
Tech “guest posts are desired”
Technology “looking for guest posts”
Technology “guest posts are desired”
Technology “desired guest poster”
Technology “accepting guest posts”
Technology “submit a tip”
Technology “guest blogger”
Technology “looking for guest posts”
Tech news “guest posts are desired”
Tech “become a partner”
Technology “wanted writers”
Technology “wanted items”
Technology “become an author”
Technology “become a guest writer”
Technology “send guest post”
Technology “submit an article”
Technology “submit article”
Technology “guest author”
Tech “send guest post”
inurl technology : “guest blogger”
inurl technology : “guest post”
technology “guest post”
technology “write for us”
inurl tech: “guest blogger”
inurl technology: “guest post”
Technology “partner guidelines”
Technology “send news”
technology + inurl: “guest blogger”
technology + inurl: “guest post”
Technology + guest post
Technology + text: “this is a sponsored post”
Technology + text: “this was a sponsored post”
Technology + text: “this is a paid publication”
Technology + text: “this was a paid publication”
Technology + intext: “this is a sponsored review”
Technology + intext: “this was a sponsored review”
Technology + text: “this is a paid review”
Technology + text: “this was a paid review”
Technology + “Top 10 Resources” / “Top Resources”
Technology + “Top 10 Sites /” Top Sites “
Technology + “Top 10 Websites” / “Top Websites”
Technology + “Top 10 Articles” / “Main Articles”
Technology + “Top 10 Tools” / “Top Tools”
Technology + “useful resources” / “interesting resources”
Technology + “favorite resources”
Technology + “recommended sites” / “suggested sites”
Technology + “useful sites” / “interesting sites”
Technology + “favorite sites”
Technology + text: “this is a paid publication”
Technology + “recommended websites” / “suggested websites”
Technology + “useful websites” / “interesting websites”
Technology + “favorite websites”
Technology + text: “this is a sponsored post”
Technology + text: “this was a sponsored post”
Technology + text: “this was a paid publication”
Technology + intext: “this is a sponsored review”
Technology + intext: “this was a sponsored review”
Technology + text: “this is a paid review”
Technology + text: “this was a paid review”
Marketing
marketing “write for us”
marketing “guest post”
marketing “guest article”
marketing “this is a guest post from”
marketing “contributing writer”
marketing “wants to write”
marketing “submit blog post”
marketing “contribute to our site”
marketing “guest column”
marketing “submit content”
marketing “submit your content”
marketing “This post was written by”
marketing “guest post courtesy of”
marketing “guest posting guidelines”
marketing “submit post”
marketing “guest posts are desired”
inurl marketing : “guest blogger”
Gadgets
gadgets : “write for us”
gadgets “guest article”
gadgets “become a partner”
gadgets “suggests a post”
gadgets “submit an article”
gadgets “partner guidelines”
gadgets “contributing writer”
gadgets “send tech news”
gadgets “guest posts are desired”
gadgets “become a guest blogger”
Business
business “guest blogger”
business “guest posts are desired”
business “looking for guest posts”
business “desired guest poster”
business “accepting guest posts”
business “wanted writers”
guest blog for business
business “wanted items”
business “become an author”
business “become a guest writer”
business “guest article”
business “submit an article”
business “submit article”
business “guest author”
business “submit a tip”
inurl business: “guest post”
business “write for us”
business “this is a guest post from”
Business “wants to write”
Business “submit blog post”
Business “contribute to our site”
Business “guest column”
Business “submit content”
Business “submit your content”
Business “submit post”
Business “This post was written by”
Business “guest post courtesy of”
Business “guest posting guidelines”
Marketing
marketing : “write for us”
marketing “suggests a post”
marketing “submit an article”
business “contributing writer”
marketing “become an author”
marketing “become a guest writer”
marketing “become a partner”
business “become a partner”
Business “become a guest blogger”
marketing “desired guest poster”
marketing “accepting guest posts”
marketing “wanted writers”
marketing “wanted items”
marketing “contributing writer”
marketing “send guest post”
tech news “submit an article”
Marketing “submit article”
Marketing “guest author”
marketing “submit a tip”
Finance
finance : “write for us”
finance “become a guest writer”
finance “submit an article”
business “guest article”
finance “contributing writer”
finance “contributing writer”
finance “send guest post”
finance “submit article”
finance intitle: “write for us”
finance “guest post” | write for us
finance write for us
finance write for us
finance “accept guest posts”
finance “guidelines for guest posts”
finance “guest author”
finance intitle: “write for me”
finance title: “contribute to”
finance title: “submit” + inurl: blog
finance “submit a guest post”
Inurl finance: / guest-post /
finance “guest post”
finance “guest post”
finance “become a partner”
inpostauthor: guest finance
inpostauthor: finance “guest blog”
inpostauthor: finance “guest post”
Finally, you get the idea. In this way you will surely find a large number of websites that allow guest blogging.
You can also do it on Twitter. If you have read any of my other social media posts on this blog you will know that I love Twitter. It is the social network where I spend the most time.
The Twitter search engine is a great tool for many things, and this case is no exception.
Through the search engine we can also search for websites where they allow you to make a guest post.
For that we must add: your category + guest post
You will also find websites that tell you specifically where you can guest blog within your field.
Now, let’s continue with the guide.
1. Organize your content and plan
I like to have some articles ready before starting the approach with the owner of a blog.
In my case, since I write about digital marketing, I can have articles soon about SEO, Email Marketing, Marketing Tools, strategies, case studies, social media, etc.
It is also very important to take care of the spelling in your content. Write your posts on a platform that has an auto-corrector to make sure you don’t have misspellings.
2. Get to know the audiences of the websites where the posts will be published [Recognition Stage]
Probably one of the most important steps is to read a few blog posts where you want to be featured.
Show appreciation for his content by following him on social media and commenting on his articles.
Let him know about your presence on the networks and what you do. Don’t be a complete stranger to the blog author.
Have enough interaction to be able to get close to him/her.
3. Moment of action
You can opt for an email.
It is one of the most classic ways to do it.
In the email you must let him know why you contact him, how much you liked his blog and that you would love to be part of it.
You can also communicate through social networks.
After having interacted enough there, surely a private message there would be a good option.
Although the safest thing is by email, there you will know that at least you will receive your proposal.
When submitting your proposal or the posts you have available, you must give them a reason to accept them, for example:
“I am passionate about… and I have written about it, I think it would be a great addition to your blog because… here is the article if you want to review it LINK”.
4. Tracking
Not everyone will respond to you, and surely many will not be interested . At the beginning of this step by step we talked about selecting the candidates. The better you do, the less time you will waste and the less you will be “rejected”.
Remember that behind each blog there is one or more people, so you have to be natural.
Show a pure and sincere interest in the good content of the blog where you want to appear and you will have more possibilities.
Additional tips to fall in love with your articles
When it comes to your articles, there are always good tips worth mentioning.
1. Treat your articles as unique and relevant pieces
At first I thought it was better to use more “poor” content on other websites and reserve the good content for my own online site. Error.
Under no circumstances is it good to create low-quality content.
I personally try to make my articles extremely complete, both on my website and on any other.
In addition, making this type of content will open the doors to new leads and new fans even more.
2. Internal links
If you have become familiar with any of the blog owner’s articles, you can link the ones you think are relevant during the writing of your content.
In this way you will help your on-site seo (within the site) and you will provide a quality article having thought of all possible details.
3. Be open and receptive
Not only with the blog author but also with their audience. Answer all the comments and all the doubts that arise from the written content.
You will be able to make a greater impression and it can help you get traffic to your blog.
As you will see, everything has its indirect benefit, any minimum detail, that is why we must make the guest posting experience something unforgettable and profitable for all parties.
4. Share the article on social networks and thank the blogger
It will help give more visibility to the content.
Although the traffic does not go directly to your site, it is undoubtedly a great way to be a good guest on the host’s blog.
Conclusions
When you have the time to dedicate to it, or the resources to derive that work, guest posting is an effective strategy to increase your traffic, your reputation and your validity within any business sector.
