Winning new clients is a major issue for accounting firms. The new clients will allow you to extend your notoriety, reputation, and the prestige of your structure. You will gain visibility and credibility in the market by conquering and retaining new clients for your firm. This article will advise you on the strategies to adopt on the Internet to find new customers.
Strengthen communication on the Internet to make your practice visible
The Internet is today an essential tool to attract more customers through communications. Social networks (WhatsApp, Twitter, Instagram, YouTube, etc.) are a tool for you to promote your practice. Use your knowledge of these networks to offer your services to others. Your friends can share your tweets or posts to reach more people.
Additionally, you can have your own blog or website dedicated specifically to your services as a chartered accountant. You can put on your site all the information (postal address, email address, telephone number, etc.) which will allow customers to easily contact you. You must integrate a newsletter into your site that will permanently inform your potential customers. This demonstrates the interest you have in your clients, and the importance you attach to the missions entrusted to you. It is important to take care of your brand image on your site to gain notoriety and credibility. You can also use email to promote your firm to people who accept.
You should therefore take advantage of these tools on the internet to get in touch with entrepreneurs who are looking for a chartered accountant to assist them in the management of their company.
Set up Digital Marketing Strategies
Any accounting firm that wants to prosper must develop and deploy relevant digital marketing strategies to attract and retain customers. SEO is a key strategy in digital communication.
Search Engine Optimization (SEO)
It is a fundamental strategy used for long-term SEO. The effects of such a strategy are only perceived after 3 months or even a year. For the perfect success of your strategy, you must ensure the consistency of the content published with the keyword sought, the quality of the code of the site developed, and the content in an inbound marketing strategy, by writing articles in a policy of develop partnerships.
Search Engine Advertising (SEA)
For successful paid search, the use of Google AdWords software is recommended. The goal here is to display trailers in Google search results, and on affiliate sites in order to attract more customers. This strategy allows precise targeting and optimal results monitoring. You just need to set up a global, solid, and optimized SEO strategy to be well referenced by Google.
Search Media Optimization (SMO)
The objective of this strategy is to disseminate information in order to acquire traffic through social networks, it is close to e-marketing. Not all social networks are relevant, hence the need to be present on multiple platforms.
Search Engine Marketing (SEM)
It brings together all of the three strategies developed above, it aims to improve the visibility of a site or blog on the web. The strategy of getting customers through the internet has only advantages