Knowing a real craze in many countries, voice search on Google or voice SEO, is changing the habits of users but also those of online media publishers.
So, these players in the digital economy come to wonder what the impact of this new use will be and how to improve SEO to benefit from it, rather than suffer the consequences. Here are some explanations and tips for optimizing your website for voice search.
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What is Google voice search?
Present in more than 1.7 million Indian households, voice-activated speakers give pride of place to this new search mode. At Google, it is the Google Home Assistant that allows users to use Google Voice Search technology.
This aims to recognize the voice of its user and answer his questions that he formulates by speaking naturally. But this system had already existed for many years: “Hey Siri, can you give me the weather forecast for the day?” “. Indeed, Apple was already using this technology on its smartphones!
On Android, say “OK Google” to activate the voice search features. The user will then be able to obtain answers to his queries using search engines. But he can also use it to launch applications, enter a phone number or request specific information such as today’s weather.
Changes from voice search to natural referencing
We don’t speak as we write! Therefore, we do not ask Google’s voice assistant for information in the same way as if we entered it directly into the search bar. This therefore brings about major changes in the way of dealing with the natural referencing of websites.
This is why an SEO agency will start by identifying the intentions of the users of a site on this type of research. After this study, she will propose a personalized list of SEO optimizations.
In addition, voice search gives only one answer to the user. The voice search snippet is usually taken from the Featured Snippet, also known as position. This result is the one you find first when you search on Google. The objective is, therefore, to be this first response to be part of the results of the voice search.
How to optimize your SEO for voice search
Now that you understand that voice search is gaining momentum and bringing changes, it’s time to take action and SEO your content for this new kind of demand. To do this, several elements can help you position yourself:
Use questions and answers
Formulating your content in question and answer is the first step in optimizing your content to the SEO constraints of voice search. However, the length of the response should be between 50 and 60 words.
To make this type of content natural, you can, for example, create Frequently Asked Questions with all the main questions and all the keywords related to your activity.
Favor long-tail keywords
These searches, made up of several words, allow you to position yourself on keywords that will be less competitive and with a high conversion potential. Indeed, they correspond to more precise and, therefore, rarer searches. If a website has the best response in the SERPs, then its click-through rate will be very high.
Be short and to the point
Encourage clear and concise answers to common problems. These short sentences will be more easily used by voice assistants to give a simple answer to the user’s question.
Indeed, someone looking, for example, “Who sings in the Valentino commercial?” »Just wants to know the name of the artist and not all his biography.
Prioritize geolocated requests
These local queries have the highest conversion rates, so it is essential to also optimize your local SEO when looking to improve your SEO for voice search on Google.
For example, target queries like “Where to find a laundromat in Lyon?” “Or” What is the best laundromat in Lyon? “. These long-tail and geolocated queries will propel you to the top of the results!
Do not abandon classic natural referencing
Continue to work on your more traditional SEO, such as website markup, its security, internal networking, adaptability to mobile media, site loading speed or even domain authority.
All of these on-page and off-page SEO optimization factors are also taken into account by Google in its ranking criteria for local search results. It is therefore essential to apply good practices.
Conclusion on voice search
In conclusion, voice search is becoming more and more important, with voice assistants taking over many homes, this trend will continue in the years to come. This technology provides a response to an oral request, in particular by using the Google search engine.
It is therefore important to position yourself at the top of your first page of results, in position zero. To achieve this, the content must be short, in the form of questions and answers, using long-tail keywords, and they must also take into account geolocated requests.
Follow these few tips, and soon, voice command speakers will just have your name in their mouths.