In a world rocked by communication and new technologies, mobile applications that have appeared since the 1990s have become an unavoidable global phenomenon. A study by Tecmark even showed that smartphone users consulted their phones on average 221 times a day, which represents about 3 hours 15 minutes of our day. Very quickly democratized, the mobile application even competes with websites and each year attracts millions of companies wishing to access this market, so we decided to write this article to explain to you what are the challenges and interests of creating a mobile application on behalf of your company.
1. Improve your Brand Image
The image that your customers have of you is undoubtedly very important, by adopting a mobile application on behalf of your company, you will develop a modern and innovative corporate image, characteristics to which the majority of global consumers are particularly sensitive. In addition, through the creation of this support, not only will you adapt to current society, but you will also respond specifically to the needs and desires of consumers in terms of communication, modernization, and accessibility.
2. Acquire New Customers
What’s better than a business that is easily accessible to us consumers?
Many can testify that companies that can be contacted quickly and easily are a source of satisfaction. Well, it’s your turn to appease your customers: with a mobile application, you can retain your customers in large numbers but also attract new buyers. Why? The answer is simple: by downloading a mobile application, your customers thus create a link between them and your company, and know it, in a gesture, you can find yourself on the object they never leave: their Smartphone.
But what is this link? The link created by a mobile application is a proximity link: with a simple gesture, the adopters of the application will have access to all your products and services, they will be able to geolocate you easily, or put many comments that will attract the eye of curious little ones who did not yet dare to take the plunge and trust you.
3. Personalized Communication with your Customers
Access to mobile applications is effortless: in a second, you can download an application and use it whether you are at home, at work, or in transport. Many users even find that the mobile application represents the improvement and simplification of websites.
But in addition to being accessible, the mobile application allows for unprecedented communication between the company and its consumers: equipped with a “contact” module to dialogue with the company for any information need, applications also have a revolutionary element: notifications you want to notify your customers about an event, a promotion or simply invite your most loyal customers to private sales? This option will be your new toy because it will allow you to send messages to all those who have your application instantly directly on their Smartphones.
Unlike advertising posters or radio or TV advertising, your application allows you to practice permanent and personified communication with your customers.
4. Build better productivity with your employees
Many auto entrepreneurs today testify that the acquisition of a mobile application has enabled them to optimize their sales, their means of communication but, above all, the productivity of their employees. But how is this possible?
The creators of mobile applications are able to create tailor-made applications adapted to each company: it all depends on the modules you want (geolocation, online payment, reservation, catering order, etc.) Once created, this application will allow your employees to simplify internal work within the company: whether it is for making appointments, going through the checkout, or accessing product information, everything will be available quickly for them and for your customers, which significantly reduces the risk dissatisfaction of your consumers.
5. The Acquisition of an “Intelligent Application”
Why use consumer purchasing behavior surveys when your app can do it for you? And yes, the reason why we also call the mobile applications “smart applications” is: once downloaded, all the information about your customer can be recorded quantitatively (phone number, number of times the application is used, frequency of use of specific modules present in the application) but also qualitatively (in which area are your customers mainly current, access to contacts, what are their favorite modules, which are the most used, which products are the most consulted, etc. )
The mobile application therefore allows you to better identify your customers, to understand their tastes and needs, but above all to be present at all times and everywhere with them.
In addition, mobile applications have perfect synchronization with social networks, which is a way for the consumers to share certain elements available on the application directly on Facebook, Instagram, Twitter, etc.
In short, whether you are a large company or a local store, the acquisition of a mobile application will allow you to meet the expectations of society but above all to position yourself as a modern and communicating company ready to engage in a world that takes over reality: m-commerce. The first question to ask yourself when you start creating your application is: what services would I like to offer through my application?
If you wish to have an opinion, advice or if you are about to take the plunge, do not hesitate to contact us, specialists in the creation of mobile applications for six years AppsVision has all the skills required to bring you great support and personalized help in this great communication project.