5 Tips for Integrating Guest Blogging

Guest Blogging – or Guest Posting – helps boost your search engine rankings. You generate quality backlinks from authority websites while enjoying targeted organic traffic. Not to mention the increase in your notoriety thanks to your exposure to a new audience.

However, guest blogging must obey certain rules to be effective in SEO terms. So here are 5 tips to follow before integrating on this adventure!

1. Define The Objective of Your Guest Blogging Strategy

Like any other marketing strategy, guest blogging starts with questioning your goals. You have the choice between:

  • Drive traffic to a specific landing page (or to your site in general) to get more leads or sales.
  • Promote your brand, products, and services.
  • Improve your SEO with quality backlinks.
  • Position yourself as an expert.
  • Increase the number of subscribers to your newsletter or your audience on social networks.

Defining your goal will allow you to better choose:

  • Your partners.
  • The proposed articles.
  • The final call-to-action.

2 Choose The Keywords to Work on

After defining your goal, you must select the keywords on which to position yourself. Editors appreciate that the guest post ranks well in search engines and drives traffic to their site in the first place. So, just like you would your own content, do some SEO-relevant keyword research. Focus on those that will have a positive impact on you and the guest.

Of course, the terms chosen should reflect your area of ​​expertise, while serving the achievement of your predefined goals.


If your goal is to sell a product, prefer phrases that start with “buy” or “order”; if you promote training, opt for formulations such as “learn” or “learn more”.

 3 Look for Blogs Relevant to Your Topic

The guest blogging strategy involves finding blogs that can host your content. The principle: that each party is a winner. To do this, select platforms:

  • On your theme.
  • With a reputation similar to yours.
  • That doesn’t compete with your business.
  • Whose audience is similar to the profile of your prospects.

Think about the blogs and media you are monitoring. You know their style, their favorite subjects (common to yours, if you did the day before), and the quality of the content published. You will already have the first names for your guest-blogging operation.

A search on Google, using the previously defined keywords, will allow you to detect sites that may suit your needs.

You can also call on your community to find partners. Use Twitter, LinkedIn, and Facebook to ask your followers which blogs they visit regularly.

4. Contact Bloggers

Now that you’ve found your hosts, it’s time to talk about content. Find a topic that matches the theme of the blog and, if possible, relatively new. Suggest an angle or a subject that has not yet been discussed on the chosen site.

A great way to get ideas is to pay close attention to the comments on the blog you’re trying to post. Do you notice a recurring theme in the questions asked? Perfect, you have your subject! However, make sure you have mastered this theme to perfection.

You can then contact the blogger with your proposal. Whether via email or on social networks, your contact message must be personalized. Hook him up by telling him directly about an article he wrote or comments you’ve read.

He will immediately see that you are serious and professional.

5.Think About The Added Value of Your Article


79% of publishers find guest articles too promotional and 56% think that this content does not correspond to their readership. To benefit from guest blogging, your text must offer added value to the audience.

No need to repeat a popular topic on your blog: offer exclusive content.

Remember that you will be promoting this article to your community as well. Your regular readers will get a feeling of already seen if you cover an old topic.

Finally, always think SEO! Your writing should take into account the referencing criteria. Use your keyword sparingly and strategically:

  • In the title of the article
  • In the introduction and conclusion
  • In one or two subtitles
  • As a tag on links pointing to your website

Besides, regarding the number of links to integrate, discuss it with your host. Usually, it’s 2 links maximum (one to the home page, one to a deeper page).

Guest Blogging offers an opportunity to grow your network and gain new leads. To take advantage of its SEO assets, follow these 5 best practices!


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