12 Ways to Improve SEO Ranking

Any company seeking to develop its reputation online necessarily cares about its positioning on Google. Moreover, the criteria for having a good ranking on the search engine are more and more complex and it becomes difficult to navigate.

Googlebots are the indexing robots used by Google to identify and classify the billions of pages present on the web. These entities explore the web by analyzing the architecture, the mesh and the content of each platform to define its positioning according to the requests of Internet users.

Different factors must be taken into account to maximize your chances of SEO and face the competition. Here are the top 12 methods to apply to improve your ranking on Google!

12 Ways to Improve SEO Ranking

Effective Ways to Improve SEO Ranking

  • Produce High-quality Content

How often do you update your website? If you haven’t touched it since the day you built it, you probably don’t have a good SEO ranking. To increase your site’s traffic and popularity, you need to give visitors a reason to come back. Your content should be high quality, recent and relevant. Another factor that impacts your Search Engine Ranking (SEO ranking) is the time people spend per visit. If your site has fresh and interesting information, it will keep visitors on your page longer and improve your SEO. Websites that provide very informative content usually have a long dwell time. 

  • Optimize Your Images

Photos and other images are great for your website, but you need to make sure they’re properly optimized if you want them to improve your SEO rankings. The format and size of the file, for example, are the main criteria for optimization. Heavy images can slow down your page load time, which will hurt your rankings. Resize or decrease size your images to optimize them. You can also use your images to introduce keywords by naming them accordingly. This is called alt text. For example, if you sell beauty products, instead of naming your image “conditioner”, you could name it “best care for long shiny hair”. You can also use strategic keywords in your image title as well as in the caption or description. 

  • Start Blogging

Having a business blog is a great tool for driving traffic to your website and improving your search engine rankings. It also helps generate leads and help you connect with visitors. Producing fresh and relevant content can entice people to visit your website and give them a reason to stay on your pages. If you manage to get loyal readers, you can get a lot of regular visits. Other elements, such as links, good readability, and keywords, can also be incorporated to positively impact your search engine rankings. 

  • Build a Clear and Easy to Use Site

Take your time with the layout of your website. It should be neat, clear and organized. Consider font size and typography. Use colorful text, bold, and italics sparingly. Elements like bullet points make it easy for visitors to skim through your content. If your website is cluttered with too many images, ads, colors, and blocks of text, it may seem unreliable. In addition, visitors will be lost and leave your site quickly. So chances are they will go to a competitor to get the information they need. The architecture and navigation of your site therefore enter into the ranking of search engines.  

  • Improve Your Page Loading Speed

The loading time of your page is important for several reasons. First of all, if your loading speed is too slow, Google, and other search engines, will take it into account and it will hurt your rankings. A slow website will also impact how visitors perceive it and how they navigate it. Therefore, these negative interactions will hurt your rankings. Research shows that visitors abandon sites if the page takes longer than 3 seconds to load. 

If your site’s load time is too high, visitors won’t return and your SEO rankings will take a hit. Traffic will suffer greatly. So it’s obvious that if your page loads quickly, people will keep coming back. Google’s algorithm will recognize your site’s popularity and adjust your ranking accordingly. It is therefore extremely important to optimize the loading speed of your pages. If you want to test the speed of your site, there are online services such as Google PageSpeed ​​Insights or WebPage Test, available for free.  

  • Optimize Your Site in Responsive Design

As you probably know, the use of mobile phones to browse the web is constantly increasing. It is growing so fast that it has overtaken computers. It is therefore obvious that Google recognizes sites that are responsive and ranks them accordingly. To be well referenced, your site must be responsive, that is to say, adapted to the mobile format. In 2019, mobile internet traffic accounted for 54% and the forecast for 2021 is 61%. It is therefore normal that search engines favor responsive sites to give users the best possible experiences. 

Each of your pages must be suitable for mobile use. So remember that your texts, images, buttons or links are visible through a small screen. Test yourself to be sure. Many tools such as Xrespond, ResponsiveDesignChecker or Mobile-Friendly Test by Google, offer you to check your compatibility. Your site must be responsive, the content must not be too heavy so that mobile users can quickly load your pages. Your content must also adapt directly to the size of the smartphone. In the event of too long a wait or poor display, users may abandon your site and head to a competitor. 

If your site is not optimized, it will hurt the user experience, which will negatively impact your rankings. offer to check your compatibility. Your site must be responsive, the content must not be too heavy so that mobile users can quickly load your pages. Your content must also adapt directly to the size of the smartphone. In the event of too long a wait or poor display, users may abandon your site and head to a competitor. If your site is not optimized, it will hurt the user experience, which will negatively impact your rankings. offer to check your compatibility. Your site must be responsive, the content must not be too heavy so that mobile users can quickly load your pages. Your content must also adapt directly to the size of the smartphone. In the event of too long a wait or poor display, users may abandon your site and head to a competitor. 

If your site is not optimized, it will hurt the user experience, which will negatively impact your rankings. In the event of too long a wait or poor display, users may abandon your site and head to a competitor. If your site is not optimized, it will hurt the user experience, which will negatively impact your rankings. In the event of too long a wait or poor display, users may abandon your site and head to a competitor. If your site is not optimized, it will hurt the user experience, which will negatively impact your rankings.

  • Provide the Correct Contact Details 

Have you ever had trouble finding a company’s contact details on a website? We have all been faced with this situation before. For search engines to see you as a trusted site, your contact information needs to be clear and visible so people can find it. Postal address, email, contact person, do your best so that visitors can find you easily. 

  • Share on Social Media

As you know, every business needs to be active on social media. What you may not know is that you can improve your SEO ranking through your social networks. Indeed, by creating links on your business pages, you will first of all make them live but also generate visits to your site. Being an important source of traffic, the users of these platforms will help you promote your content if it is of quality. It is therefore interesting to highlight your content by sharing it. This increases your traffic and the search engines once again see you as a relevant and expert player in your field. The more links you generate, the better your site’s SEO will be. These social interactions will help you move up the results pages. 

  • Use Keywords

It is obvious that the keywords present on your site will help you improve your SEO. It is not useful and even not recommended to use too much. On the one hand, you risk drowning the Internet user with a lot of information, on the other hand, this practice is penalized by search engines. You must therefore determine which ones are suitable for your domain and insert them naturally into your site. 

Do not make the mistake of positioning yourself on keywords that are too generic or inappropriate to your field of activity. You might get a lot of traffic but it won’t be quality and won’t lead to any conversions. Consider using long tail keywords: very specific phrases with low search volume. They attract far fewer visitors. By standing on it, you will thus have fewer competitors, extremely qualified traffic since it is very precise and above all a guaranteed place at the top of the page. Know that on average, 50% of the searches carried out contain at least 4 words and 75% of Internet users never go beyond the first page. 

Optimizing your site thanks to these long tails will therefore ensure that you are at the top of the organic results. Once you have chosen your keywords, you will have to insert them into your content. They must be present in different places: the title, the URL, the meta-description and the content itself. 50% of the searches carried out contain at least 4 words and 75% of Internet users never go beyond the first page. Optimizing your site thanks to these long tails will therefore ensure that you are at the top of the organic results. Once you have chosen your keywords, you will have to insert them into your content. They must be present in different places: the title, the URL, the meta-description and the content itself. 50% of the searches carried out contain at least 4 words and 75% of Internet users never go beyond the first page. 

Optimizing your site thanks to these long tails will therefore ensure that you are at the top of the organic results. Once you have chosen your keywords, you will have to insert them into your content. They must be present in different places: the title, the URL, the meta-description and the content itself.   

  • Write Titles and Descriptions That Inspire

Search engines take your page titles and descriptions into account. By choosing the right title, you will show the search engines that you are responding to a real problem for your visitors and you will therefore go up in the rankings. Your page title is the first thing search engines and visitors will see. It is therefore important to make it clear at a glance what your subject is about and if it will meet their needs. Additionally, search engines use your title to determine the relevance of your content. It influences your ranking on the results page, so you should include your chosen keyword there. Do not hesitate to use titles of 14 words and more, they generate much more traffic than short titles. 

This result is explained by the fact that they give more information and demonstrate the added value of the proposed content. To optimize your ranking as much as possible, you can also play with the meta description. This is what appears on search engines below your title. It contains on average 150 characters and is intended to quickly explain the content of your subject. After the title, it is she who will convince or not your potential visitor to click on the link. It is therefore necessary to integrate your keywords since this parameter will also help you to go up in the results. This is what appears on search engines below your title. It contains on average 150 characters and is intended to quickly explain the content of your subject. 

After the title, it is she who will convince or not your potential visitor to click on the link. It is therefore necessary to integrate your keywords since this parameter will also help you to go up in the results. This is what appears on search engines below your title. It contains on average 150 characters and is intended to quickly explain the content of your subject. After the title, it is she who will convince or not your potential visitor to click on the link. It is therefore necessary to integrate your keywords since this parameter will also help you to go up in the results. 

  • Create Your Google My Business Listing

Local SEO is very important for SEO. Google My Business is a business listing that provides information about your business. Creating your listing will allow you to edit information, verify contact details, add images, track comments, and more.

Also Read : Benefits of Using Google My Business

This can give you a huge advantage over your competitors who fail to take advantage of this resource. Thanks to this sheet, you will be able to manage your information, optimize your referencing and provide accurate and useful data to your potential customers. 

  • Work with Influencers

Calling on influencers can help you increase your notoriety and optimize your SEO at the same time. In recent years, this phenomenon has taken a large place in our everyday life and in that of businesses. An influencer can be an actor, a journalist, a celebrity or even a lay person who, through his blog or social networks, influences his audience by expressing his personal opinion. His power of influence fluctuates depending on the extent of his community and the topics he discusses. Working with an influencer is a collaboration, it can be paid or not. 

Brands can also directly offer compensation for the production of content. No matter your area of ​​expertise, there are bound to be influencers in this industry. By promoting your products or services to their audience, and talking about you, the influencer will help you go up in the search engines. The more people talk about you and link to your site, the more search engines will consider you a quality site. Be careful to choose your influencers carefully, they must correspond to you and that you share the same values. 

Search engine optimization must be one of your main and constant concerns to attract organic traffic to your site. It is important to monitor your results, checking your traffic and search engine rankings will help validate your SEO strategy

Leave a Reply

Your email address will not be published.