Trends on the web often change very quickly. The last few years are the expression of this paradigm shift, with many examples. That of Google, which has updated its algorithms and revised its claims upwards speaking of natural referencing, is evocative in this regard.
Faced with such progress and such rapid changes, it becomes essential to have a modern website for your business. If, for example, you have a website that is five years old, it might be time to rethink it.
Indeed, Internet users are increasingly interested in new products. Plus, there’s no doubt that your website in its current state is over. Switching to a Modern Website is also necessary because your business will have evolved and your marketing strategy. So why have a modern website? How do you get there? Focus!
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How do you Recognize a Modern Website?
A modern website in 2021 is a site that captures your visitors’ attention and seduces them with its design. It is characterized by this attractive presentation, which arouses the Internet user’s curiosity and encourages them to spend more time there. Thanks to a modern design, the use of the most recent techniques of settings, and carefully chosen colors, a modern website makes it possible to retain your visitors.
A design website is a site that is intended to be in harmony with the needs of your business, your industry. It is in tune with new web design trends and gives a professional image of your entity. Seen thus, the interest of having a modern site is appreciated in different ways.
Through a modern site respecting the latest trends, your visitors and customers will have a better idea of your company’s values and will feel more associated with these ideals. It combines interactive design, creativity, and web development to achieve a unique experience that will build customer loyalty. Here, the content is optimized for SEO and offers each visitor a unique experience.
What Are The Advantages of A Modern Site?
Having a modern site in 2021 has many advantages. Compared to old sites, the modern version of your representativeness on the internet will boost your business. Besides this aspect, many others are associated with modernizing your site.
Give a better professional image
Your website is the first point of contact between the company and its potential customers. An Internet user who has heard of your professional activity will want to visit your site just to push their curiosity far. It is, therefore, essential that his first impression is the right one. This is the condition for him to continue his experience and eventually decide to afford your products or services. Appearance is paramount here.
In a matter of seconds, the professional image your platform conveys can be compelling enough to entice that potential client to venture there even longer. Note that Internet users only take a few seconds to get an image of your business through its website. The help of a professional graphic designer who will be able to highlight your visual identity is required for this purpose.
To rouse interest
A modern site in 2021 is a site that knows how to retain a visitor looking for information, which is keen to satisfy a need. Generating interest assumes that your site establishes a link, a harmony between on the one hand what the visitor wants and, on the other hand, what your site offers him.
Once on your site, he appreciates your ability to satisfy him in seconds. If he is not convinced, he continues his research and will survey other sites (certainly competitors). One platform that interests is one whose retention rate is greater than the bounce rate.
The Other Advantages of a Modern Website
In addition to generating interest and giving your business a more professional image, a modern site allows you to:
- To have better visibility and to be put forward in your sector of activity compared to your competitors;
- Develop an audience. This advantage goes hand in hand with that of visibility. The modern site allows you to have visibility with the right audience. This precision is important and determines the growth of your business. For this, your graphic code, your semantic ergonomics, and all the other details must be taken into account;
- Heavy traffic;
- A constantly evolving conversion rate;
- Considerable time savings through an optimized user experience thanks to pages that load quickly;
- Increased turnover.
What Are The Current Trends in Web Design?
To have a modern website in 2021, there are some hot trends that you will do well to bet on. They are the expression of the evolutions which mark the world of web design.
Today, video has become essential for a modern website. It is a medium that is more and more appreciated by Internet users. It engages them much more than image and content. On Facebook, for example, video elicits 59% more reactions than other formats. It is clearer and more precise, more modern and dynamic, in addition to being appreciated by Google.
In addition, a modern site in 2021 is also betting on GIF. It allows you to bring animation to your website and highlight the main message you want to convey. Just as useful, micro-interactions have many benefits for your site in 2021. They have both a functional and design side.
In addition to these trends, there are others such as:
- Virtual assistants who allow you to improve customer relations;
- 3D that optimizes your conversion rate and immersive 3D elements;
- Dark mode;
- Colors ;
- Comfortable navigation on all kinds of screens (smartphone, tablets, computers), regardless of operating systems.